More than three million customers benefited last year from its personalised energy saving information campaign

• Iberdrola España customers saved almost 5.5% thanks to a tailored energy saving advice campaign.
• This is an unprecedented communication action in our country that began a year ago.
• In addition, Iberdrola España now also offers the Stable 100 Plan, whereby certified renewable energy can be contracted at a stable price for 5 years.

"The best energy is the energy that is not consumed" is the slogan with which Iberdrola España has been sending energy saving messages to its customers since last year, which have resulted in 3.2 million people benefiting from an average saving of around 5.5%. 

During this time, the electricity company has sent more than 139 million communications via notifications with advice on how to reduce energy consumption without sacrificing comfort in the home. 

Iberdrola España's customers receive these personalised recommendations thanks to an intelligent algorithm capable of estimating the energy expenditure corresponding to their household appliances, heating and lighting, data which it also compares with that collected from households with similar characteristics, enabling it to warn of non-efficient usage habits.

To this end, the company sends its messages via SMS and email, but also through its free APP and services such as the Smart Assistant. The company launched this ambitious information campaign in autumn 2022 with a view to the foreseeable exponential increase in gas prices due to the war in Ukraine and, thanks to the good results achieved, is currently maintaining it for all its customers.

Iberdrola España's customers play an active role in the energy transition thanks to the implementation of these savings tips, but also to the opportunity that this information provides to learn about other sustainable savings opportunities, such as the installation of solar panels, the commitment to aerothermal energy or the insulation solutions offered by the company.

Iberdrola España's customers play an active role in the energy transition thanks to the implementation of these savings tips, but also to the opportunity that this information provides to learn about other sustainable savings opportunities, such as the installation of solar panels, the commitment to aerothermal energy or the insulation solutions offered by the company.

In addition, the electricity company regularly implements plans aimed at consumer savings, such as the current Stable 100 Plan, which allows customers to contract certified renewable energy at a competitive stable price for 5 years with a guarantee of origin, which, in addition to saving on electricity bills, helps its customers to reduce their CO₂ emissions.

To publicise this Plan as a solution to price instability, Iberdrola España has launched 100 reasons to switch to Iberdrola advertising campaign on television, digital media, radio, press and outdoor posters, which includes a €100-euro discount for customers who sign up now.