Iberdrola España premieres a webseries with true stories of how clean energy improves people's lives
- "Energy that changes lives" tells, through the stories of Concha, Elvira and Miguel, how clean energy helps children with cerebral palsy, the neighbourhood of a school in Cáceres and a sustainable vineyard.
Iberdrola España has just released Energy that changes lives. This webseries aims to talk about the positive impact that clean energy has on the lives of people in the most diverse corners of Spain. It does so through three reports that tell the true stories of real people.
A large team of communication professionals has worked for months on the production of this webseries. To do so, they travelled to three different locations: Cáceres, Guadamur in Toledo and Madrid. In each of these locations, they spent a day with the person who is the protagonist of each story, who opened the doors of their workplace to them and shared what their day-to-day lives were like with them. They also interviewed other people involved in their projects.
The result is a complete webseries with videos, audios, images and texts produced specifically for this purpose. All these elements are integrated into an innovative web product designed to convey three up close and personal human stories about how energy can change lives.
Concha Vereterra and the smile of those who speak with their eyes
The first of the three stories is about Concha Vereterra. She is the director of the Numen Foundation in Madrid, a school that provides education, rehabilitation, speech therapy and other services to people with cerebral palsy. Here, a project using solar panels and aerothermal energy has improved their lives measurably. They now enjoy a climate-controlled environment without air conditioning, which due to their respiratory problems, is not recommended.
Elvira Bravo and clean energy shared with the neighbourhood
The second features Elvira Bravo. She’s in charge of the Giner de los Ríos school in Cáceres, which puts inclusive education, environmental protection and a positive impact on the environment at the front and centre of its project. The school has developed a solar community in which the panels installed on its rooftop not only supply clean energy to the building, but also to families and businesses in the neighbourhood.
Miguel Tejerina and the light that shades the vines
The third report talks about Miguel Tejerina. This agricultural engineer coordinates Wine Solar, a project where solar panels have been set up in a vineyard in Guadamur in Toledo. With this agrovoltaic solution, the shade from the panels helps the plants to grow better, with lower temperatures and less need for irrigation. This combines agricultural production and energy generation on the same land in a sustainable way.
With these three stories, Iberdrola España shows how clean energy improves the lives of people and the planet.